ComSocs : Laboratoire Communication & Sociétés

Published on June 8, 2021 – Updated on July 20, 2021

What are the processes of making visible social issues related to cancer in the plural public space? The aim is to study the emergence of a societal public space devoted to health issues and the publicisation of occupational health prevention. They question the legitimacy of the company to take up these issues.

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https://pixabay.com/fr/images/search/communication/?pagi=4

Today, companies are led to question and intervene on issues of public interest (psychosocial risks, reconciliation of private and professional life, well-being at work, etc.) when their employees are affected by long-term illnesses linked to cancer. The company's role is thus emerging in a public societal space where it is developing new communication strategies to complement those already put in place by historical actors (associations in particular). The lexical, thematic and content analyses of company communication on the various existing media (digital, written, etc.) make it possible to highlight comparative analyses (between media, between actors) and to underline the increasing power of the company in communication related to long illnesses in the societal public space through the strategy of coping and organisational creativity. The research carried out contributes to the analysis of media representations and perceptions on the part of the public in situations of so-called fragility caused by cancer.